Are you Hooked? FUT Special!
So, what is Fifa Ultimate Team(FUT)? In short, it is a game-mode in FIFA, a video-game, in which you are the manager of a club, with the goal of building the best team possible. You live trade player cards across the world using FIFA coins. These coins can be earned by completing challenges, or purchased using real money. You can then play using your team with players around the world, or with your friends. Both will help you earn more coins which you can invest in your team. Ultimately, you can compete in online leagues.
Here are a couple of links to bring you up to speed:
FUT rapidly became the most played mode in FIFA, with around 45 million players, and it has only been a few years since it launched.
So why FUT and Hooked? Well, after going through a few chapters in book discussed on the group, I feel we can attribute a lot of FUTs success to the hook model, and how it creates a habit in us to play.
Please feel free to let me know if you'd like more details, and I'd be happy to help.
submitted by topdawg0
[Futter] EXCLUSIVE: A candid conversation with EA's Andrew Wilson at E3 2019
This is an article I found from back at the end of June with EA CEO Andrew Wilson and I thought I would share the link, as well as provide a certain part I find interesting.. I'm fed up with EA (and 2K's) BS just as much as everyone else and something needs to be done about this insane greed and lack of attention to community voices. (If you don't care to read the entire thing, just read the bolded areas). Below I also added a chart that shows EA nerfed the hell out of big pulls even though everything is meant to be "fair" and "fun" and we as consumers feel like we are getting "great value".
In 2018, Ultimate Team offerings made up the majority of EA’s live service monetization. Part of the allure of Ultimate Team modes in FIFA, Madden NFL,
is a smart synergy between physical sports trading cards and the virtual card pack paradigm. But regardless of how they are presented, Wilson believes that at the core of a successful and fair monetization system is positive value perception and satisfying the core human need to get a deal
“Whether it's direct purchase or this mystery box style that's become commonly referred to as loot boxes we really think about four key vectors: Value, fairness, choice, and fun,” Wilson explained. “We want to feel like we got a good deal. We've got some live services businesses that are microtransaction fueled that have some of the highest sentiment and highest engagement in the industry. So, it's actually possible to do this right.”
Regardless of how publishers and their customers view loot boxes, some countries are taking a stand against the practice. Belgium
and The Netherlands have outright banned blind box microtransactions. South Korea and China allow the practice, but both countries require clear disclosure of odds related to each rarity level that can potentially be pulled from a pack. The United States is the latest country to face a potential ban on loot boxes
. A bill in the Senate has sponsorship from both parties, though it may face an uphill battle in its current form. The process is only just starting, and the wording could change significantly before facing a vote (if it even gets that far). EA and other publishers are keenly aware of the potential threat to their business. Wilson told GameDaily that his company is taking steps to assuage regulator concerns and be transparent with players.
“We want to talk to a lot of regulators around the world. There's no sleight of hand here,” he said. “If it's ultimately found that any form of monetization is inappropriate, we'll do something different. Many territories and many regulators have tested it and found it to be completely fine in the same way that collecting baseball cards or KISS cards is fine. So, what we did last year ahead of, I think, anyone in the industry is we went out, and we started providing odds and being very transparent about the chances that you're going to get whatever it might be in any one of these packs. We're going to continue to do that because our objective was never to be opaque.”
Everybody knows that at the beginning of the year with few promos out and not many top end current players, legend releases and LTD cards are the main targets of players to attempt to pull. EA (NOT) coincidentally tends to release these LTDs into packs on Thursday or Friday for 48 hours and lines them up with the legend releases on Saturday mornings. This, in turn, make Legends Fantasy Packs one of the biggest commodities to players as they are only available during the weekends, even though they are severely overpriced at $15!!! just for one single pack. Now just for a little icing on the cake to prove that this is a shit company that has formed a monopoly of the NFL football game industry in order to take advantage of peoples' addiction, here are MUT pack odds from last year compared to this year for Legends Fantasy packs.
|MUT 19 Legends Fantasy Pack Odds ||MUT 20 Legends Fantasy Pack Odds |
|84+ = 100% ||83+ = 100% |
|86+ = 18% ||85+ = 20% |
|87+ = 11% ||87+ = 7.2% |
|88+ = 6.4% ||88+ = 3.7% |
As if packs weren't bad enough last year, they nerfed the big pulls of 87+ by a HUGE amount. This is the reason guys like Brian Dawkins are going for over 1 million coins even a few days after the release. I love MUT and have been an avid player since Madden 13, but as I grow older I begin to become more pessimistic about the future of this game. I realize more and more of what this is all about and how greedy this damn company is and the continuous failures to listen to and respect the communities' wishes. Something needs to be done.
submitted by noffkl91